PRIVACY POLICY

Effective as of 11 July 2026

BASIC INFORMATION

Best, spol. s r. o., Company ID No.: 46580743, VAT ID No.: CZ46580743, with its registered office at Přemyslovců 449/60, Jaktař, 747 07 Opava, Czech Republic, registered in the Commercial Register maintained by the Regional Court in Ostrava, Section C, Insert 3637, as the controller of personal data, hereby informs website visitors, customers and other persons about the manner in which their personal data is processed.

Controller's contact details:

Best, spol. s r. o.
Přemyslovců 449/60
Jaktař
747 07 Opava
Czech Republic

Company ID No.: 46580743
VAT ID No.: CZ46580743
Email: info@best-opava.com
Telephone: +420 553 780 211
Website: www.best-opava.com

The controller processes personal data in accordance with:

  • Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, the General Data Protection Regulation, hereinafter referred to as the "GDPR";

  • Act No. 110/2019 Coll., on the Processing of Personal Data, as amended;

  • Act No. 127/2005 Coll., on Electronic Communications, as amended;

  • and, where applicable, other legislation relating to the controller's activities.

PERSONAL DATA WE PROCESS

Depending on how you use our website or services, we may process in particular the following personal data:

  • first name and surname;

  • business name or company name;

  • company identification number and VAT identification number;

  • billing and delivery address;

  • email address;

  • telephone number;

  • information about ordered goods or services;

  • payment and invoicing information;

  • the content of mutual communication;

  • information entered in a contact or order form;

  • IP address;

  • information about the device, browser and use of the website;

  • data collected through cookies and similar technologies;

  • and any other information you voluntarily provide to us.

We do not process special categories of personal data, such as health data, religious beliefs or political opinions, unless such information is provided to us without our request.

PURPOSES AND LEGAL BASES OF PROCESSING

Processing Orders and Performance of a Contract

We process personal data for the following purposes:

  • receiving and processing an order;

  • confirming an order;

  • preparing and delivering goods;

  • arranging transport;

  • communicating with the customer;

  • processing payments;

  • issuing accounting and tax documents;

  • handling complaints or withdrawals from a contract;

  • providing customer support.

The legal basis for processing is the performance of a contract or taking steps prior to entering into a contract pursuant to Article 6(1)(b) of the GDPR.

If the customer does not provide the necessary personal data, it may not be possible to conclude or properly fulfil the order.

Compliance with Legal Obligations

We process certain personal data in order to comply with statutory obligations, in particular obligations arising from accounting, tax, consumer protection and other applicable laws.

The legal basis for processing is compliance with a legal obligation pursuant to Article 6(1)(c) of the GDPR.

Contact Form and General Communication

If you contact us through a form, by email or by telephone, we process your contact details and the content of your message in order to respond to your enquiry, request or other communication.

Where the communication concerns a potential or existing order, the legal basis is taking steps prior to entering into a contract or the performance of a contract pursuant to Article 6(1)(b) of the GDPR.

In other cases, the legal basis is the controller's legitimate interest in responding to enquiries, communicating with customers and protecting its rights pursuant to Article 6(1)(f) of the GDPR.

Protection of Rights and Legitimate Interests

We may also process personal data for the following purposes:

  • protecting our rights and legal claims;

  • preventing fraudulent or unlawful conduct;

  • securing the website and information systems;

  • recording and handling complaints;

  • demonstrating proper compliance with contractual and legal obligations.

The legal basis is the controller's legitimate interest pursuant to Article 6(1)(f) of the GDPR.

Marketing Communications

If you give us consent to receive marketing communications, we may use your email address to send information about our offers, products, services or news.

The legal basis is your consent pursuant to Article 6(1)(a) of the GDPR.

If you are our customer, we may, under the conditions laid down by applicable law, send you marketing communications concerning our own similar products or services.

You may unsubscribe from marketing communications at any time, free of charge, by using the unsubscribe link included in each marketing message or by contacting the controller.

The withdrawal of consent does not affect the lawfulness of processing carried out before the consent was withdrawn.

Analytics and Website Improvement

If you give us consent to the use of analytics cookies, we may process information about website traffic, use of the website, pages visited, your device and your internet browser.

The purpose is to measure website traffic, evaluate website performance and improve its content and user experience.

The legal basis is your consent pursuant to Article 6(1)(a) of the GDPR.

DATA RETENTION PERIOD

We retain personal data only for as long as necessary for the purpose for which it was collected.

Data relating to orders and contractual relationships is retained for the duration of the contractual relationship and subsequently for the period necessary to protect and enforce legal claims.

Accounting and tax documents are retained for the period required by applicable law.

Data relating to general enquiries and requests is retained for the period necessary to respond to them and, where relevant, for the period during which a contractual or legal relationship may arise from the communication.

Personal data processed on the basis of consent is retained until the consent is withdrawn, but no longer than the period specified when the consent was given.

Data relating to cookies is retained for the period specified in the cookie settings or in the list of cookies used.

Where processing is necessary for legal, administrative or other proceedings, we may retain personal data until the final conclusion of such proceedings and the settlement of related claims.

RECIPIENTS OF PERSONAL DATA

Personal data may be disclosed, to the extent necessary, to persons and entities that assist us with operating the website, processing orders and fulfilling legal obligations.

Recipients may include in particular:

  • providers of web hosting and technical services;

  • the operator of the platform on which the website or online store is built;

  • IT support providers;

  • providers of accounting, tax and legal services;

  • carriers and transport companies;

  • payment service providers;

  • providers of email and communication services;

  • analytics service providers, where you have given the relevant consent;

  • public authorities, where disclosure is required by law.

Only personal data necessary for the performance of the recipient's task is disclosed.

Where a recipient acts as a processor, it processes personal data solely on our instructions and on the basis of a data processing agreement.

TRANSFERS OF PERSONAL DATA OUTSIDE THE EUROPEAN UNION

Certain providers of technical, analytics or cloud services may process personal data outside the European Union or the European Economic Area.

Such transfers take place only where the conditions of the GDPR are met, in particular where:

  • the European Commission has decided that the relevant country ensures an adequate level of protection;

  • standard contractual clauses approved by the European Commission are used;

  • or another legally permitted mechanism ensuring an appropriate level of protection is applied.

Specific information about services using cookies or other measurement technologies is provided in the cookie settings.

COOKIES

What Cookies Are

Cookies are small text files stored on a visitor's device when visiting a website.

They may enable the proper functioning of the website, the storage of user preferences or the measurement of website traffic.

Necessary Cookies

Necessary cookies ensure the basic functionality of the website, such as correct page display, operation of the shopping cart, security and storage of consent preferences.

Consent is not required for the use of necessary cookies, because without them the website may not function properly.

Analytics Cookies

Analytics cookies help us understand how visitors use the website, which pages they visit and whether technical problems occur while using the website.

We use these cookies only with your consent.

Marketing Cookies

Marketing cookies may be used to display more relevant advertising or to evaluate advertising campaigns.

We use these cookies only with your consent.

Consent Management

When you first visit the website, you may use the cookie banner to:

  • accept all optional cookies;

  • reject all optional cookies;

  • configure individual cookie categories.

You may change your choice at any time through the cookie settings available on the website.

The withdrawal of consent does not affect the lawfulness of processing carried out before the consent was withdrawn.

You may also manage or block cookies through your internet browser settings.

However, blocking necessary cookies may restrict the functionality of certain parts of the website.

YOUR DATA PROTECTION RIGHTS

Right of Access

You have the right to obtain confirmation as to whether we process your personal data and, where we do, the right to access that data and related information.

Right to Rectification

If your personal data is inaccurate or incomplete, you have the right to request its correction or completion.

Right to Erasure

Under the conditions laid down by the GDPR, you have the right to request the erasure of your personal data.

The right to erasure does not apply, for example, where further processing is necessary for compliance with a legal obligation or for the establishment, exercise or defence of legal claims.

Right to Restriction of Processing

Under the conditions laid down by the GDPR, you have the right to request that the processing of your personal data be restricted.

Right to Data Portability

Where processing is based on consent or a contract and is carried out by automated means, you may have the right to receive your personal data in a structured, commonly used and machine-readable format and, where applicable, to transmit that data to another controller.

Right to Object

Where we process personal data on the basis of legitimate interests, you have the right to object to such processing.

Where personal data is processed for direct marketing purposes, you have the right to object at any time.

Following such an objection, the personal data will no longer be processed for direct marketing purposes.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw your consent at any time.

The withdrawal of consent does not affect the lawfulness of processing carried out before the consent was withdrawn.

Right to Lodge a Complaint

If you believe that your personal data is being processed in violation of applicable law, you have the right to lodge a complaint with the supervisory authority:

Office for Personal Data Protection
Pplk. Sochora 27
170 00 Prague 7
Czech Republic
Website: www.uoou.gov.cz

HOW TO EXERCISE YOUR RIGHTS

You may exercise your rights:

  • by email at info@best-opava.com;

  • in writing at Best, spol. s r. o., Přemyslovců 449/60, Jaktař, 747 07 Opava, Czech Republic.

Your request should specify which right you wish to exercise and what your request concerns.

If we have reasonable doubts concerning the identity of the person making the request, we may ask for additional information necessary to verify their identity.

We will respond to requests without undue delay and within the time limits laid down by the GDPR.

Exercising your rights is generally free of charge.

However, if a request is manifestly unfounded or excessive, in particular because of its repetitive nature, we may charge a reasonable fee or refuse to act on the request.

SECURITY OF PERSONAL DATA

We adopt appropriate technical and organisational measures designed to protect personal data against:

  • unauthorised access;

  • loss;

  • destruction;

  • alteration;

  • disclosure;

  • misuse.

Access to personal data is limited to persons who require it for the performance of their work or for compliance with contractual and legal obligations.

We regularly review security measures and adapt them to the nature of the processing and the technical options available.

AUTOMATED DECISION-MAKING

We do not carry out automated individual decision-making that would produce legal effects concerning you or similarly significantly affect you.

If such processing is introduced in the future, we will inform you in advance in accordance with the GDPR.

PERSONAL DATA OF CHILDREN

Our website and online store are not primarily intended for children.

We do not knowingly collect children's personal data without the consent of their legal guardian where such consent is required by law.

LINKS TO OTHER WEBSITES

Our website may contain links to third-party websites.

The operators of those external websites are responsible for the processing of personal data on their websites.

We recommend that you review their privacy policies.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, in particular due to changes in legislation, technologies used or the manner in which personal data is processed.

The current version will always be available on www.best-opava.com.

Date of last update: 11 July 2026.